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New Marketing-Cloud-Advanced-Cross-Channel Test Labs - Latest Marketing-Cloud-Advanced-Cross-Channel Test Labs

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Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Syllabus Topics:

Topic
Details

Topic 1

Social Studio: Social Studio functionality, configuration, and social customer service strategies are covered here. Demonstrating competence in managing social engagements will validate a practitioner’s ability to support robust cross-channel strategies.

Topic 2

Ad Studio: Ad Studio capabilities, such as audience targeting and integration with advertising platforms, are critical here. Salesforce Marketing Cloud Practitioners showcase the ability to align paid media efforts with Salesforce Marketing Cloud for optimized campaigns.

Topic 3

Journey Orchestration: This section emphasizes best practices in customer journeys, leveraging reporting tools, and differentiating capabilities between Datorama and Google Analytics to evaluate comprehensive journey management expertise.

Topic 4

Einstein for Marketing Cloud: The topic focuses on advanced understanding of Einstein capabilities, configurations, and differentiations. This tests proficiency of Salesforce Marketing Cloud Practitioners in using AI-powered tools to personalize and optimize Marketing Cloud initiatives.

Salesforce Marketing Cloud Advanced Cross Channel Sample Questions (Q44-Q49):

NEW QUESTION # 44
In which section can you define fatigue rules to restrict a user from being recommended same content multiple times

A. Einstein content selection
B. Einstein copy insights
C. Einstein engagement scoring

Answer: A

Explanation:
* Understanding Content Fatigue:
Content fatigue occurs when subscribers receive the same or very similar content repeatedly, leading to decreased engagement or even unsubscribes.
* Einstein Content Selection and Fatigue Rules:
Einstein Content Selection is a feature that uses AI to personalize content for each subscriber at the time of send. It takes into account subscriber preferences, past behavior, and available content assets.
Fatigue Rules: Within Einstein Content Selection, you can define "fatigue rules" (also sometimes referred to as "exclusion rules"). These rules prevent the system from recommending the same content to a subscriber too frequently within a defined timeframe.
* Why Other Options Are Incorrect:
B . Einstein Copy Insights: Focuses on analyzing subject line performance and providing recommendations, not on managing content fatigue.
C . Einstein Engagement Scoring: Predicts the likelihood of a subscriber engaging with emails (opening, clicking, unsubscribing). It doesn't directly control content selection or fatigue rules.

NEW QUESTION # 45
What are two ways Real-time Interaction Management (RTIM) with Interaction Studio helps marketers to personalize the customer experience?

A. Orchestration
B. Data Aggregation
C. Data Storage
D. Next Best Action

Answer: A,B

NEW QUESTION # 46
You are getting an error while trying to make an inbox message as inactive. What could be the possible reason.

A. Some automation activity is using the inbox message
B. The message has already been sent. (once started to send cannot mark as inactive)
C. The message is already scheduled/active

Answer: C

Explanation:
When attempting to make an inbox message inactive in Salesforce Marketing Cloud, a common issue arises if:
* B. The message is already scheduled or active: If an inbox message is currently scheduled for sending or is active, it cannot be marked as inactive until it completes its schedule or is manually stopped. This ensures the integrity of scheduled or ongoing campaigns.

NEW QUESTION # 47
Benefit of IS(advanced real-time personalization across various channel, unified customer profile) ----

A. Listen, Understand , Act
B. Understand, decide act

Answer: A

NEW QUESTION # 48
What data is there in mobile connect demographics, select3

A. Region
B. Email
C. channel
D. City
E. First name

Answer: C,D,E

NEW QUESTION # 49
......

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