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The Marketing-Cloud-Administrator certification exam is a multiple-choice exam that consists of 60 questions. Individuals have 90 minutes to complete the exam and must score a minimum of 65% to pass. Marketing-Cloud-Administrator exam is administered by Salesforce and can be taken online or in-person at a testing center.

Salesforce Marketing-Cloud-Administrator certification is a valuable credential that can help you showcase your skills and expertise in Marketing Cloud administration. It is a must-have for anyone who wants to pursue a career in Salesforce Marketing Cloud and is looking to enhance their career prospects. By passing the exam, you can demonstrate your proficiency in Marketing Cloud administration and open up new opportunities for professional growth and development.

Salesforce Marketing-Cloud-Administrator Certification is highly valued in the marketing industry and is recognized by employers worldwide. Salesforce Certified Marketing Cloud Administrator Exam certification demonstrates that a candidate has the skills and knowledge required to manage marketing campaigns effectively using Salesforce Marketing Cloud. It is also a valuable asset for professionals looking to advance their careers in marketing or for those seeking new job opportunities.

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Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q42-Q47):

NEW QUESTION # 42
Northern Trail Outfitters just purchased Marketing Cloud.
Which three tasks would the Marketing Cloud admin be guided through in Setup Assistant?
Choose 3 answers

A. Creating users and assigning roles which meet their job functions
B. Building the data structure used to store audience information
C. Creating a SMS message and sending a mobile campaign
D. Importing data into contacts using the Data Loader
E. Classifying sends and defining parameters for email sends

Answer: A,B,D

Explanation:
In the Setup Assistant for a new Salesforce Marketing Cloud instance, the admin is guided through several critical tasks to establish the operational environment:
* Creating users and assigning roles: Setup Assistant helps define user roles and permissions tailored to specific job functions, ensuring proper access control and workflow management.
* Building the data structure: This task involves creating data extensions and attribute groups to effectively organize and manage customer data.
* Importing data into contacts: Utilizing tools like Data Loader, the admin can import existing customer data into Marketing Cloud, setting the foundation for targeted marketing activities.

NEW QUESTION # 43
Northern Trail Outfitters wants to send a custom survey to customers asking about their experience following a recent purchase.
Which feature should be used to create a survey form?

A. Profile Center
B. Smart Capture
C. Mobile Connect
D. Content Builder

Answer: B

Explanation:
Smart Capture is the feature that should be used to create a survey form. Smart Capture is a feature that allows marketers to create and insert forms within landing pages or emails, such as surveys, polls, or feedback requests. Smart Capture can be customized with different fields, labels, buttons, and actions. Smart Capture can capture subscriber responses and store them in a data extension or update existing records in Marketing Cloud.

NEW QUESTION # 44
A Marketing Cloud admin wants to automatically unsubscribe customers who respond to marketing emails asking to be removed from the mailing list.
Which two steps should the admin take to enable this functionality?
Choose 2 answers

A. Select Unsubscribe Manual requests in Reply Mail Management
B. Select Delete Auto-Replies and Out-of-Office mail Management
C. Verify Reply Mail Management has been enabled in the account
D. Ensure a Custom response is enabled for Automated Response in Reply mail Management

Answer: A,D

Explanation:
Explanation
To automatically unsubscribe customers who respond to marketing emails asking to be removed from the mailing list, the admin should take two steps:
* Ensure a Custom response is enabled for Automated Response in Reply Mail Management. This will allow Marketing Cloud to process replies that contain keywords such as unsubscribe, remove, or opt out and update the subscriber status accordingly.
* Verify Reply Mail Management has been enabled in the account. This will allow Marketing Cloud to handle replies to marketing emails and route them to a designated email address or domain.

NEW QUESTION # 45
Northern Trail Outfitters (NTO)hired a new Marketing Cloud admin, who was told all emails come from info@email.nto.com. the previous admin did not leave any documentation.
Which aspects would confirm a Sender Authentication Package (SAP) has been set up on the account?
2 answers

A. Users receive Marketing Cloud password reset emails from help@email nto.com
B. Upon receiving an email, all tracked links start with click.email.nto.com
C. Cloudpages personalized URLs are served from cloud.email.nto.com
D. The login page for Marketing Cloud Users is login.email.nto.com and is branded with NTO colors

Answer: B,C

Explanation:
Explanation
The aspects that would confirm that SAP has been set up on NTO's account are:
* Upon receiving an email, all tracked links start with click.email.nto.com. This indicates that NTO has configured their SAP with their own domain name (email.nto.com) and subdomain name (click) for link tracking.
* Cloudpages personalized URLs are served from cloud.email.nto.com. This indicates that NTO has configured their SAP with their own domain name (email.nto.com) and subdomain name (cloud) for Cloudpages. The other options are incorrect because:
* The login page for Marketing Cloud Users is login.email.nto.com and is branded with NTO colors. This does not indicate that SAP has been set up, but rather that NTO has configured their own private domain for Marketing Cloud login. This is a separate feature from SAP and does not require SAP to be enabled.
* Users receive Marketing Cloud password reset emails from help@email nto.com. This does not indicate that SAP has been set up, but rather that NTO has configured their own sender address for Marketing Cloud system emails. This is a separate feature from SAP and does not require SAP to be enabled.

NEW QUESTION # 46
Northern Trail Outfitters' employees are NOT receiving emails because the messages are being blocked by Spam filters.
How could the Marketing Cloud admin address this issue?

A. Ensure employees have opted in to the test email list or data extension
B. Import employee email addresses into All Subscribers with an "Active status
C. Provide the IT team a list of relevant IP Addresses to whitelist in their spam filter
D. Ask employees to use personal email addresses instead of corporate email addresses

Answer: C

Explanation:
To address the issue of Northern Trail Outfitters' employees not receiving emails due to spam filters, the Marketing Cloud admin should provide the IT team with a list of relevant IP addresses to whitelist in their spam filters. This action will help ensure that emails sent from Marketing Cloud do not get blocked by the company's email security systems, thereby improving deliverability and ensuring that internal communications reach their intended recipients.

NEW QUESTION # 47
......

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