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Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q83-Q88):

NEW QUESTION # 83
Which three statements should be considered before using Goals in Journey Builder?
Choose 3 answers

A. Goals can act as exit criteria.
B. Each contact is assigned an individual goal.
C. Goals are created to evaluate journey performance.
D. Contacts are evaluated against the goal after a wait activity.
E. Goal target statistics are stored in a data extension.

Answer: A,C,D

Explanation:
Before using Goals in Journey Builder, consider the following:
* B. Goals are created to evaluate journey performance: Goals help measure how well a journey is performing against specific objectives, allowing for adjustments and improvements.
* C. Goals can act as exit criteria: When a contact meets the goal criteria, they can be set to exit the journey, making goals a powerful tool to dynamically manage contact flow based on behavior or achievements.
* D. Contacts are evaluated against the goal after a wait activity: This setup ensures that contacts have time to perform the expected action before being evaluated against the goal, which can be crucial for accurately measuring engagement and responses.

NEW QUESTION # 84
Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the requirement?
Choose 2 answers

A. Marketing Cloud Regional or Local Administrator
B. Marketing Cloud Administrator
C. Marketing Cloud Email Marketing Manager
D. Marketing Cloud Channel Manager

Answer: A,C

NEW QUESTION # 85
A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.
Which two Marketing Cloud features will support this effort?
Choose 2 answers

A. Cloud Pages
B. Content Builder
C. Web Analytics Connector
D. Data Designer

Answer: A,B

Explanation:
Explanation
Cloud Pages and Content Builder are two Marketing Cloud features that will support this effort. Cloud Pages are web pages that can be created and hosted in Marketing Cloud and can be used to collect transactional data from customers. Content Builder is a tool that allows marketers to create, manage, and deliver content for emails, landing pages, mobile messages, and more

NEW QUESTION # 86
A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links in emails.
Which functionality would allow this?

A. Web and Mobile Analytics
B. Advertising Studio
C. Parameter Manager
D. Personalization Builder

Answer: A

Explanation:
Explanation
Parameter Manager is the functionality that would allow this. Parameter Manager is a feature that enables marketers to automatically append tracking parameters to links in emails, such as UTM variables. Parameter Manager can be configured at the account, email, or link level

NEW QUESTION # 87
A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for a particular end. The admin of Marketing Cloud Connect is functioning properly.
What should the admin confirm about the data extension?

A. The triggered Send Data Extension data extension template was used.
B. The wind relationship links Subscriber Key to Subscribers on Email Address
C. The data extension is located in the Synchronized Data Extensions folder.
D. The data extension is located in the Salesforce Data Extensions folder.

Answer: D

Explanation:
Explanation
To ensure Individual Email Results are pushed back into Sales Cloud for a particular send, the admin should confirm that the data extension is located in the Salesforce Data Extensions folder. The Salesforce Data Extensions folder is a special folder that contains data extensions that are integrated with Salesforce CRM via Marketing Cloud Connect. Only data extensions in this folder can be used for sending emails with Individual Email Results tracking enabled. The other options are incorrect because:
The send relationship links Subscriber Key to Subscribers on Email Address. This is a setting that defines how subscribers are identified and matched between a sendable data extension and All Subscribers. However, this setting does not affect whether Individual Email Results are pushed back into Sales Cloud; it only affects how email addresses and subscription statuses are updated in Marketing Cloud.
The data extension is located in the Synchronized Data Extensions folder. The Synchronized Data Extensions folder is a special folder that contains data extensions that are synchronized from Salesforce CRM via Marketing Cloud Connect. However, these data extensions cannot be used for sending emails directly; they can only be used as sources for filtered or query-based data extensions.
The triggered Send Data Extension data extension template was used. This is a predefined data extension template that contains a set of standard fields for logging triggered send data. However, this template does not affect whether Individual Email Results are pushed back into Sales Cloud; it only affects what information is stored in Marketing Cloud.

NEW QUESTION # 88
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