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Adobe Journey Optimizer Business Practitioner Professional Sample Questions (Q20-Q25):

NEW QUESTION # 20
A customer lifecycle manager wants to trigger a post-purchase survey journey. It is critical that the journey starts within minutes of a customer completing a purchase. The purchase data arrives in real-time via streaming ingestion.
Which audience type should the manager have the team create?

A. A batch audience evaluated daily.
B. An edge audience.
C. A CSV-imported audience refreshed weekly.
D. A streaming audience.

Answer: D

NEW QUESTION # 21
A campaign manager wants to optimize a campaign by testing three different hero images (Treatment A, B, and C) to see which one generates the most clicks. To accurately measure lift, they also want to send the original version to a small portion of the audience as a baseline.
What should the content experiment configuration look like?

A. One experiment for A vs. the original, and a second experiment for B vs. C.
B. Three treatments (A, B, C) and a hold-out group, with the audience split between all four.
C. Three treatments (A, B, C) with the audience split evenly between them.
D. Two treatments (A, B) and a control group, which will automatically receive a third version.

Answer: B

NEW QUESTION # 22
A technical marketer is explaining the offer selection process to a new team member. They describe how the system narrows down offers for a given profile.
When a profile is evaluated against a decision, what is the correct sequence of steps the Offer Decisioning engine performs?
1. The engine determines which offers the profile is eligible for based on each offer's rules.
2. The engine applies frequency capping and other constraints.
3. The engine selects the best offer(s) from the eligible pool based on ranking criteria.
4. The engine filters the offers based on the placements requested.

A. 4, 1, 2, 3
B. 4, 1, 3, 2
C. 1, 4, 3, 2
D. 1, 3, 2, 4

Answer: A

NEW QUESTION # 23
There are two main types of fragments that can be created in Adobe Journey Optimizer.
What are they?

A. Email fragments and SMS fragments
B. Expression fragments and Content fragments
C. Static fragments and Dynamic fragments
D. Header fragments and Footer fragments

Answer: B

NEW QUESTION # 24
A data analyst is troubleshooting a journey where profiles are successfully entering from a "SignUp" event, but no emails are being sent. The journey log shows that every profile flows directly to the "timeout or error" path of the Email activity. The email surface is valid, and the test profiles have email addresses.
Upon inspecting the "SignUp" event payload being sent to the platform, what is a likely cause of this error?

A. The event's primary identity is an ECID, but no email address is included anywhere in the event payload.
B. The event payload includes personalization attributes (e.g., `firstName`) that are empty or null.
C. The event is being sent via batch ingestion instead of streaming.
D. The event payload is missing the `testProfile` flag.

Answer: B

NEW QUESTION # 25
......

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