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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q240-Q245):

NEW QUESTION # 240
Lenoxsoft is transitioning from their current marketing automation platform to Marketing Cloud Account Engagement. They have a landing page that they wish to migrate over to Marketing Cloud Account Engagement and need to understand what steps are involved in order to maintain the page's existing look and feel. What are the necessary first steps to migrate this landing page over to Marketing Cloud Account Engagement while maintaining the page's existing look and feel?

A. Import the HTML file into Marketing Cloud Account Engagement and apply it to the layout template
B. Create layout template and import HTML from the landing page URL
C. Create a Marketing Cloud Account Engagement landing page and import HTML from the landing page HTML
D. Import the HTML file into Marketing Cloud Account Engagement and apply it to the landing page

Answer: B

NEW QUESTION # 241
With Marketing Cloud Account Engagement, what is the recommended way to measure the success of an email campaign?

A. Click Through rate
B. Spam complaints.
C. Email Complain Rate
D. HTML Open Rate

Answer: A

NEW QUESTION # 242
LenoxSoft's web developer told the marketing team that the company website already has a Google Analytics tracking code in place, so the Marketing Cloud Account Engagement tracking code is unnecessary.
Which two benefits of installing the Marketing Cloud Account Engagement tracking code should be considered?
Choose 2 answers

A. Trigger page actions to occur when a prospect visits a certain URL.
B. Capture complete demographic information about an anonymous visitor.
C. Track the prospect's click path through the website's content.
D. Associate visitor activity to a prospect on form submission.

Answer: A,C

NEW QUESTION # 243
A customer does not feel that campaign influence reporting fully captures their marketing attribution since they do not market only to the contacts related to their opportunity records.
What feature should a consultant recommend to uncover additional marketing attribution?

A. First Touch Model
B. Account-to-Opportunity Matching
C. Primary - Campaign Source Attribution
B, Einstein Attribution

Answer: A

NEW QUESTION # 244
LenoxSoft wants to automatically nurture prospects who complete any of their white paper forms. There is a particular form for a high-value white paper. They want to ensure prospects who complete this form are sent down a particular path in the nurture program.
How should this be set up?

A. Add completion actions to the form: add to list and assign to user > add the list as the recipient list in an engagement program > add a step checking for the Salesforce campaign membership related to the white paper
B. Add completion actions to the form: add to list and add tag > add the list as the recipient list in an engagement program > add a step checking for if the prospect has the tag related to the white paper download
C. Add completion actions to the form: add to list and add to Salesforce campaign > add the list as the recipient list in an engagement program > add a step checking if the prospect downloaded the white paper file successfully6

Answer: B

NEW QUESTION # 245
......

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