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MKT-101 Latest Exam Tips & Valid MKT-101 Test Practice

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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q109-Q114):

NEW QUESTION # 109
Northern Trail Outfitters wants to test five different welcome email paths in Journey Builder. After seven days, they want to send all new journey entrants along the path with the greatest click-through rate. How could these criteria be met?

A. Use Path Optimizer, select Click Rate as the winner evaluation, and select 7 days as the engagement monitor
B. Use Engagement Split, select Clicks on the Message Metrics, and add a Wait By Duration of 7 days
C. Use Random Split, create 5 Paths with equal distribution, add an Email and Wait By Duration of 7 days
D. Use Decision Split, select Journey Data for the path criteria, and revisit the journey 7 days after activating

Answer: B

NEW QUESTION # 110
What is the timeline for which an unsubscribe request must be honored and processed as outlined by the CAN-SPAM Act?

A. 30 calendar days
B. 10 business days
C. 24 hours
D. 5 business days

Answer: B

NEW QUESTION # 111
A marketer has created an event confirmation email which is sent to all registration of their cooking-while-camping sessions. They use Connect to integrate to their CRM and want update records directly a recipient clicks the 'Confirm RSVP button.
Which automation solution should easily allow this action?

A. Journey Builder
B. Behavioral Triggers
C. Automation Studio

Answer: A

NEW QUESTION # 112
A customer indicates their point-of-sale system can be configured to upload a file every fifteen minutes. The filename is not consistent for each upload. Their consultant recommends they use a File Drop Automation.
Which two considerations should be made?
Choose 2 answers

A. The directory cannot contain more than five file triggers.
B. The directory Is unable to be used by another File Drop Automation.
C. The directory used by the file trigger should be inside the import directory.
D. They may utilize an external FTP site.

Answer: B,D

Explanation:
Two considerations that should be made when using a File Drop Automation are:
They may utilize an external FTP site. A File Drop Automation can be configured to use an external SFTP location as well as an Enhanced FTP location for file triggers.
The directory is unable to be used by another File Drop Automation. A File Drop Automation can only use one directory for file triggers, and that directory cannot be used by another File Drop Automation.
The directory used by the file trigger can be inside or outside the import directory, as long as it is not used by another File Drop Automation. The directory can contain more than five file triggers, but only one file trigger can start an automation at any given time. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_as_file_drop_automation_studio_triggers.htm&type=5

NEW QUESTION # 113
Northern Trail Outfitter historically received a bulk data file from a vendor per day in its Marketing cloud SFTP. The vendor is updating its sending cadence and will be delivering files over approximately eight hours throughout the day. The files will maintain the same naming convention and include a timestamp.
Which update shouldbe implemented to the automation to process the fries as they are received while minimizing network?

A. Replicate the automation and schedule mem to execute server eight hours
B. Implement an API to start automation with every file transfer.
C. Replace the Schedule with File Drop and use a filename pattern

Answer: C

NEW QUESTION # 114
......

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