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Earning the Salesforce Certified Marketing Cloud Developer certification can enhance a professional's career opportunities by demonstrating their expertise in developing custom solutions on the Marketing Cloud platform. Certified individuals can also join the Salesforce Trailblazer Community and access exclusive resources, events, and networking opportunities.

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Salesforce Certified Marketing Cloud Developer Exam Sample Questions (Q171-Q176):

NEW QUESTION # 171
Certification Aid wants to include SSJS in an email message. Which code block can be used for this? Choose 2.

A. <script runat=server language=javascript></script>
B. <script runat=server></script>
C. <script language=javascript></script>
D. <script language=ssjs></script>

Answer: A,B

NEW QUESTION # 172
Northern Trail Outfitters wants to trigger follow upmessages after a subscriber opens an email.
What process would they use to get real-time engagement data?

A. Query Activity
B. Event Notification Service
C. Client-Side JavaScript
D. WSproxy Service

Answer: B

Explanation:
The Event Notification Service (ENS) in Salesforce Marketing Cloud provides real-time event notifications, such as email opens and clicks. Using ENS, Northern Trail Outfitters can trigger follow-up messages based on real-time engagement data.
1: Salesforce Event Notification Service

NEW QUESTION # 173
Northern Trail Outfitters (NTO) stores most of their customer data in Marketing Cloud. They do not mind their data being viewed in clear text within SFMC to users who have access, but they want to ensure the underlying database files are encrypted at rest in case the physical media is stolen.
Which encryption method should NTO use?

A. Field-Level Encryption
B. Transparent Data Encryption
C. Tokenized Sending
D. Encrypted Data Sending

Answer: B

Explanation:
Transparent Data Encryption (TDE) is the appropriate method for ensuring that the underlying database files are encrypted at rest. TDE encrypts the database files themselves, protecting the data in case the physical media is stolen, while allowing the data to be viewed in clear text by authorized users within the system.
* Transparent Data Encryption: Encrypts data at rest, ensuring that the database files are secure.

NEW QUESTION # 174
A developer wants to expand their knowledge of Query Activities. They want to identify email addresses that have bounced in the last 30 days, along with the Bounce Reason and some additional subscriber specific data; however, the SQL they have written does not return any records. Below is the SQL statement:

What updates should be made to ensure this SQL statement returns the desired results?

A. Marketing Cloud Data Views only hold 20 days worth of data. They should narrow scope of DateAdd function.
B. Marketing Cloud does not allow DateAdd functions in Query Activities. They should define a specific date.
C. Marketing Cloud _Bounce data view does not contain EmailAddress. They should join on SubscriberlD.
D. Marketing Cloud does not allow use of GETDATE function. They should define a specific date.

Answer: C

NEW QUESTION # 175
Northern Trails Outfitters (NTO)has a sendable data extension with 1,500,000 contact records they want to delete.
Which step is required before deleting the contacts?

A. Navigate to Email Studio and delete the data extension
B. Divide the records in half and delete each resulting data extension
C. Navigate to Contact Builder and delete the dataextension
D. Query the records into a new sendable data extension and delete it

Answer: C

Explanation:
Before deleting a sendable data extension that contains a large number of contact records, it is important to manage the contact deletion through Contact Builder. Deleting the data extension from Contact Builder ensures that all related contact information is also removed from the contact model.

NEW QUESTION # 176
......

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